Kotaro Watanabe

Context Designer, Project Director, Tokyo

Kotaro WATANABE splits his time between Tokyo and London, aiming to use design to weave stories rather than simply creating products. He has lived and worked in cities including Tokyo, Hong Kong and Brussels among other places.
His projects span a wide range of fields, from branding, service design to art work commissions. Kotaro's projects include corporate branding of NIKKEI, the world's largest financial newspaper, "FLORIOGRAPHY", an international campaign of flower corsage and letter-writing for ISSEY MIYAKE, "Message Soap, in time", a bar of soap with a hidden written message inside, and "Morioka Shoten", a bookstore in Tokyo known for "a Single Room with a Single Book", among others. Kotaro holds worldwide lectures and workshops, whilst running projects internationally. He serves as juror of German iF Design Awards and guest professor at Keio University SFC.

Other members


Onden Imaizumi BLDG
5-7-4 Jingumae
150-0001 Tokyo, JAPAN


First Floor
7 Bath Place
London EC2A 3DR, UK

New York

68 Jay Street, Suite 432, Brooklyn, NY 11201, USA


109, 18F, L'Avenue
No.99, Xianxia Road, Changning District
Shanghai, China