SIGGRAPH, an international conference on computer graphics and interactive technologies, is held in North America each summer. Its Asian counterpart, SIGGRAPH Asia, rotates through various locations in the region each winter. When Tokyo was chosen to host the 2024 conference, we were commissioned to create the conference’s brand identity.

The creative for this year’s event focuses on SIGGRAPH Asia’s theme of “Curious Minds” and evokes the history of SIGGRAPH and the research that has been published to date.

Specifically, the design is inspired by the SIGGRAPH 2022 motif of Procedural Texturing of Solid Wood with Knots, which exploited procedural textures* in its production process. Our approach captures these procedural textures three-dimensionally, reflecting the collective curiosity and innovation that define the SIGGRAPH community.

The design is based on a flexible system featuring a transformable logo, visuals, and typography, allowing a variety of layouts and expressions to be used. Because of this, it can be deployed across a range of media, including websites, posters, and venue decor.

*Procedural textures are generated by rendering 3D CGI mathematical models and are suitable for representing textures characterized by a degree of regularity.

Larsson, Ijiri, Yoshida, Huber, Fredriksson, et al. “Procedural texturing of solid wood with knots” Paper PDF, 3, Fig.5

Design Engineer, Project Director

With Takram since 2012, Hisato is an award-winning design engineer whose multidisciplinary abilities span from hardware to software and from art to science. After working LEADING EDGE DESIGN corp., Hisato founded ON THE FLY Inc. in 2010 and produced a number of influential works including the notable on the fly navigation design. A recipient of the Good Design Award in 2004 and the German iF Product Design Award in 2005, his work has most recently received acclaim at the Media Arts Festival held by the Japanese National Agency of Cultural Affairs in 2012. He holds a B.Eng. in Department of Mechanical Engineering from the University of Tokyo, and Media-Master degree from the International Academy of Media Arts and Sciences (IAMAS).

Hisato Ogata

Art Director, Graphic Designer, XR Designer

After working for several companies as a graphic designer, Tomoro has been involved in branding for a variety of projects, from After working for several companies as a graphic designer, he has been involved in branding for various projects, from professional baseball teams to city policies. Joined Taram in 2020. Major projects include logo design for J.LEAGUE 30th Anniversary, VI design for VISASQ Rebranding and VI design for the smart furniture platform Kachaka. and a SILVER PRIZE and SUPER DOMMUNE PRIZE at the In his private life, he is a member of the extreme improvisation collective ”Atochi”.

Tomoro Hanzawa

Branding, Visual identity, corporate identity

Brand

Giving SIGGRAPH Asia 2024 Its Brand Identity

SIGGRAPH Asia 2024

We developed the brand identity for SIGGRAPH Asia 2024,* an international conference and exhibition on computer graphics and interactive technologies set to take place in Tokyo in December 2024.

* Scheduled for December 3–6, 2024, at the Tokyo International Forum.

SIGGRAPH Asia 2024

Project Information

Team