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Tamron Lens Series

Product Design for Interchangeable Lens Series for Mirrorless Cameras

Takram designed the interchangeable lens series for mirrorless cameras by Tamron Co., Ltd. The models 28-75mm F/2.8 Di III RXDModel A036, 150-500mm F/5-6.7 Di III VC VXDModel A057, 70-180mm F/2.8 Di III VXDModel A056 and 17-28mm F/2.8 Di III RXDModel A046 are four examples from this series.

To best present the compact and lightweight features, we set minimal skin as the design concept for the series. A lean body is formed by designing as if a thin skin was covering the internal mechanism of the lens. In addition, the gaps between the different parts are connected with smooth curves, which ensures a familiarity that lies comfortably in the holders hands.

28-75mm F/2.8 Di III RXDModel A036

150-500mm F/5-6.7 Di III VC VXDModel A057

70-180mm F/2.8 Di III VXDModel A056

17-28mm F/2.8 Di III RXDModel A046

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